The perfect read for the bon vivant.
Few cocktails have acquired the cult status of the Negroni thanks to its stylish Italian associations, seductive taste and illustrious history. With its flamboyant red hue, aromatic nose and sophisticated palate of exotic botanicals and herbaceous bitters, the Negroni has come to be an icon amongst cocktails.

The Final Collector’s Release
£350 for collector's edition
From deep in the archive, we’ve uncovered the last remaining copies of The Life Negroni. Each book is brand new, individually numbered, hand-signed, and accompanied by a certificate of authenticity — a true collector’s edition.
Only a handful remain. Once sold, they will never be reprinted. To reserve your place, join our wish list and we’ll contact you with first access.
The Life Negroni is far more than a cocktail book. It’s a visual and cultural journey, weaving together rare archive photographs, original Italian Futurist art, contemporary imagery, and exclusive interviews with the bartenders, historians, and aficionados who have shaped the Negroni’s legend. This is the definitive story of a drink that has become a global icon.
The Life Negroni Posters
Inspired by The Life Negroni, this limited edition print has been designed by our artists at Spinach. The original artwork is available to purchase exclusively from here.
Available in A4, A3 & A1 size
Priced from £65
